The Internet is changing!
WebAssembly (WASM), combined with AI-assisted development, is driving a fundamental shift in how the Internet works—moving compute-intensive processing out of the desktop and into the browser. AI is accelerating this transition, compressing a multi-year infrastructure shift into a much shorter window.
This shift is unlocking a market that simply didn't exist before: browser-native multimedia production.
Our suite of audio-visual and interactive media production tools is built for this moment. There's zero installation friction—users access their projects from any browser, on any device, from anywhere. That removes a major adoption barrier for creative and production tools, which have traditionally been tied to specific hardware and operating systems.
The underlying architecture is inherently distributed, which lets users pool the processing power of every device they own and run it simultaneously, with our servers keeping all processes synchronized in real time. A user could be editing a music video on their workstation while their tablet and laptop render frames for that same project in parallel—turning idle consumer hardware into usable compute.
The entire workflow—editing, rendering, encoding, and publishing across audio, video, and web content—runs natively in the browser, with no local software dependency.
This positions us at the intersection of two structural tailwinds—WASM adoption and AI-driven development velocity—in a category, multimedia production, that has yet to be built for the browser at scale.
Market opportunity
The professional and prosumer creative software market—video editing, audio production, motion graphics, and web authoring—represents a multi-billion dollar total addressable market today, historically gated by expensive licenses and hardware requirements. Browser-native delivery expands that TAM in two directions at once: downmarket, to users priced out of traditional desktop suites, and upmarket, to teams and studios that want collaborative, device-agnostic production without managing local infrastructure. As WASM performance closes the gap with native applications, we expect the addressable market to expand further, converging with the broader shift of professional software into the browser.
Competitive moat
Our advantage isn't a single feature—it's the combination of a mature, in-browser production engine with a distributed processing architecture that's difficult to replicate. Competitors offering browser-based tools today are largely constrained to single-device processing; our system pools compute across every device a user owns, coordinated by our synchronization layer. That's a systems-level advantage that compounds with scale: more devices, more usage patterns, and more synchronization edge cases handled well means a harder target for new entrants to hit. AI-assisted development also lets us extend the platform faster than teams still building for native desktop environments.
Unit economics
Because processing is distributed across the user's own devices rather than centralized entirely on our infrastructure, our marginal compute cost per active user is lower than a traditional cloud-rendering model, where every frame is rendered server-side. Users effectively subsidize a portion of their own compute, while our servers handle orchestration and synchronization rather than the full processing load. That structure supports healthier margins as usage scales, and it means our infrastructure costs grow more slowly than usage—a favorable dynamic as we add users and expand feature complexity.
Audio.ink is a modular audio studio for your browser. Patch synthesizers, filters or drum machines and set up random gates to create scenes that run forever without repeating.
Audio.ink is a trigger-driven system and can be used to simulate the sound of a fire just as much as to produce an entire dance track. And anything in between.
Interactive.love is the home of WireLab, a multimedia creation tool that runs in your browser. It allows you to easily create websites or video footage from one and the same surface with full support of all CSS properties, including animations.
WireLab hosts VFX plugins. These are visualization plugins which respond to triggers. They facilitate different display technologies while compositing, but all translate to their target surfaces with absolute parity.
VFX plugins can create snow that responds to your drum track’s snare. Or a set of mouse-responsive parallax layers behind a 3D model of a car, rotating with every beat of the bass drum. Rotating car no good? How about swapping the car for a drum stick and having it hit a 3D model of a…? All it takes are a few mouse clicks.
Music.lighting is the host of VideoLab, a music-video creation tool that runs in your browser.
VideoLab is designed for work with video AI output. But unlike video AI it provides almost immediate results and so encourages experimentation through instant feedback.
All components and exporters are capable of exporting cinematic audio and video quality of up to 120fps at 4096×2160px.
All components, sites, applications and file formats interface with each other. You can load any file into any other application. Any information is retained across all domains and surfaces.